The following article was featured on HotelMarketing.com. Best Western is a client of ISM and we were responsible for creating the interactive "Friends Forever Inseparator” described in the article.
September 03, 2009
Best Western Launches Web App
The end result is a hilarious image that tests the theory that people start to look like their pets over time and can be shared with family, friends and co-workers, as well as posted online.
“Best Western is known for being pet friendly and we wanted to create a fun way for pet owners, and pet travelers, to share their love for their pets,” said Troy Rutman, director of external communications for Best Western. “We hope the application will remind travelers that pets need vacations too!”
The free “Friends Forever Inseparator” requires just a few simple steps to create a frame worthy memory:
- Visit bwff.com
- Upload a photo of yourself
- Upload your pet’s photo
- Highlight the areas of both photos to be merged
- Watch as your face is instantly merged with your pet – creating one unique and new photo
- Share via email with your friends and family or post for others to view on the “Friends Forever Inseparator” site
The “Friends Forever Inseparator” application is just one more way that the World’s Largest Hotel Chain is catering to animal lovers and pet travelers. With more than 1,000 pet-friendly properties in North America and 1,900 globally, Best Western has expanded its pet travel offerings to help travelers make educated decisions when on the road with their pets.