April 12, 2010

ISM Bolsters Creative Firepower

BOSTON, MA -- ISM, a Boston-based marketing consulting and communications company specializing in problem solving for premier travel and lifestyle brands, has announced the appointment of Amelie Loyot to Creative Director reporting directly to Bob Minihan, Executive Creative Director and Partner.

For the last two years, Loyot developed online and offline campaigns as a consultant for clients and agencies such as Celebrity Cruises, Plymouth Rock Studios and Boston digital firm Oasis. Her experience also includes over a decade at Arnold Worldwide, where as an Associate Creative Director and Art Director she supervised and created fully integrated campaigns for such national brands as Royal Caribbean, RadioShack, Fidelity Investments, Stop & Shop, The Hartford, Ocean Spray, McDonald’s and Franklin Gloves, among others.

Loyot brings over 20 years of agency creative experience in broadcast, print and digital media to ISM and will lead creative development for clients including American Express, Emirates, Four Seasons Hotels and Resorts, Abercrombie & Kent Residence Club and the United Nations Foundation. “ISM’s focus on travel and lifestyle fits perfectly with my experience in a category I know and love well,” commented Loyot. “I’m looking forward to contributing to the agency’s impressive portfolio.”

“We are so excited to add her to the team. Amelie has played on the biggest stages and done work that redefined the cruise category. And she thinks like we do: she knows that understanding the client’s business problem is the most important part of the creative process,” explained Bob Minihan, ISM’s Executive Creative Director and Partner.

Loyot began her career at Ingalls Advertising in Boston where she worked her way up from the studio to the senior creative ranks.

ISM has been creating stories that travel and innovating in the category since 1984. Founded as a consulting firm, today the company’s services encompass all forms of digital and traditional marketing delivered by a unique and skilled team that has served on both the client side of the travel industry and in senior positions at some of the world’s most recognized communications and branding agencies. Among the clients that have turned to ISM for its expertise are Abercrombie & Kent Residence Club, American Express, Barbados, Best Western, Emirates, Four Seasons Hotels and Resorts, Harley-Davidson and the United Nations Foundation.