June 28, 2010

ISM Continues to Grow Its Creative Department

BOSTON, MA -- ISM, a Boston-based full-service marketing and consulting group that specializes in connecting affluent travelers with premium brands, has continued to bolster its creative staff with the hire of Matt Kaiser as Associate Creative Director. Kaiser, a copywriter, will work on the Four Seasons Hotels and Resorts, American Express Travel Services, Emirates Airline, Tourism Sustainability Council and Blount Small Ship Adventures accounts. Prior to ISM, he spent five years at Arnold on such accounts as Carnival Cruise Lines, ESPN, Royal Caribbean, and RadioShack. Kaiser also worked for three years at Hill Holliday on the Dell and Dunkin’ Donuts accounts, among others. ISM’s Creative Department was bolstered in April by the hire of Creative Director, Amelie Loyot, who brings over 20 years of agency creative experience to ISM. Loyot is overseeing creative supervision of the majority of the agency’s clients and contributing to business development. “With their deep travel experience and outstanding creative abilities, Amelie and Matt instantly add to the expertise ISM can apply on behalf of our clients,” said Bob Minihan, Executive Creative Director and Partner.

About ISM

ISM is a full-service marketing and consulting group that specializes in connecting affluent travelers with premium global brands. A believer in transforming behavioral insights into business transactions, the agency boasts a unique and skilled team that has served on both the client side of the travel industry and in senior positions at some of the world’s most recognized communications and branding agencies. The Boston-based firm has 25 years of experience in partnering with such brands as Four Seasons Hotels and Resorts, Barbados, The Islands of the Bahamas, Harley-Davidson, Abercrombie & Kent Residence Club and American Express Travel Services. ISM is also a member of MAGNET, a collaborative network of the world's top marketing and advertising agencies. For more information on ISM and its work, visit www.ismboston.com.