Chairman of ISM, Bill also oversees The Prism Partnership, ISM's affiliated consulting and strategic planning practice. Before entering the consulting business Bill held positions as COO and Executive Vice President for Best Western International, Worldwide, successfully leading its 4,000+ member independent hotel group through a major organizational restructuring and rebranding. He was the as Vice President of ITT Sheraton, responsible for travel marketing, worldwide strategic planning and the ITT Sheraton Reservations Corporation. Bill also was the Vice Chairman of Pegasus Systems Inc., the holding company for THISCO (The Hotel Industry Switch Company) and HCC (The Hotel Clearing Corporation). In addition, he was Chairman and co-founder of THISCO, created in 1988 as a utility to maintain control over the industry's distribution channels. His work there was cited by Don Tapscott in his book, "The Paradigm Shift," as one of the top ten examples of the visionary thinking required for success in today's world of electronic marketing. He also served on the boards of Micros Systems, Passkey and Signature Inns helping provide key guidance to these successful companies. And he is currently the Chairman of TLX Inc., a company he founded which provides online logistical solutions for the airline industry.

Bill's consulting clients have been wide ranging from companies such as Harley-Davison Motor Company to many of the major hotel chains and a number of travel companies and airlines. Projects have included development of new business models, organizational restructuring and marketing repositioning.

• Phone: 617-353-1822, ext. 152
• Email: bwatson@theprismpartnership.com