bob minihan

bob minihan - ism

A Boston native with an accent you’ll only “heah” after several Sam Adams, Bob has an extraordinary background for a creative: a knowledge of Greek and Roman battle tactics, as well as five years of Latin courtesy of the renowned Boston Latin School; a business school education with studies in accounting, finance and marketing at Babson, the number one entrepreneurial college in the U.S; and a thorough understanding of retail and results honed from his career start in the mailroom of the ad department at Filene’s in Boston, now Macy’s. Bob’s specialty is strategy and positioning, specifically the creation and revitalization of brands: giving Dreyfus Funds a more aggressive image through a TV shoot on Africa’s Masai Mara with nine lions—and no client; helping Veryfine name and launch their mega-successful zero-calorie flavored water Fruit₂O; and helping launch HMO Blue for Blue Cross and Blue Shield of Massachusetts, adding over 400,000 new members and $800 million in new revenue their first year. At ISM, Bob has helped Emirates Airline introduce themselves across North America and the UN Foundation reposition the World Heritage Alliance internationally. Before joining Gary in 2005, Bob was ECD and Partner at Holland Mark in Boston, named by ADWEEK’s Creativity Magazine as one of the nation’s top ten creative agencies, Creative Director at PARTNERS+simons, and Creative Director at Arnold Worldwide on accounts including McDonald’s, Titleist and FootJoy. Somehow, he’s managed to get his name on Gold and Bronze Cannes Lions, and One Show, CA, Mercury, Athena, Obie, Andy and Kelly awards. He’s most proud of his Gold CLIO for interactive won way back in the late nineties, before most even knew what the “interweb” was. Bob lives in Newton, MA with his wife Dr. Maggie Wilson, a psychiatrist, sons Ryan and Conor, dog Cooper and Bonkers the cat.