No Caribbean island is further away from America. Barbados offers fewer and longer direct flights, and lacks traditional attractions like casinos, theme parks and major brand-name hotels and restaurants. All good news to us.

Our complete brand repositioning turned negatives into positives, making Barbados the definition of the Authentic Caribbean. Five years before "authenticity" became the latest buzzword in travel marketing.

Year after year, Barbados has more than held its own against its higher-spending, more geographically blessed Caribbean competitors, rising above the Caribbean's "Sea of Sameness" to consistently surpass visitation goals.