To see the future of interactive marketing, look at the travel category. As agency of record for Best Western in North America, ISM works closely with a client comfortable with spending half its media dollars online.

We help 2,000 independent members running over 2,400 individually owned-and-operated hotels across North America unite under a core brand story. We leverage brand and promotional messages across all media, inviting and incenting consumers to book via bestwestern.com.

In the past year, Best Western has established new revenue records for overall business. Bestwestern.com business is up 31.6%, averaging $1.5 million in revenue each day all by itself.