In seven years, IFF Boston had grown to become New England's leading film festival. Their ambitions were even larger: to rival the premier film festivals in North America—the biggies like Sundance, Toronto and Tribeca.

Working closely together, we helped these smart and passionate clients move toward their goal, setting new records for attendance and buzz at IFF Boston 2009.

Our story captured the passion behind films. And delivered it via a graphic, anatomical look that traveled across all media.

In the words of Brian Tamm, Managing Director, IFF Boston: "We're really excited. Audiences were cheering the trailer. It's our first holistic campaign. It speaks with one voice we've never had before."

And the audience acclaim extended beyond those who attended in Boston. At the International Film Festival Summit held in Las Vegas at year end, IFF Boston was honored with a 2009 Audience Choice Award.